Guidance and Accountability
The Big Brother/Little Brother relationship remains one of Sigma Pi's most meaningful traditions because it teaches guidance, accountability, responsibility, and example.
Brotherhood for Life
The undergraduate experience should be the beginning.
Brad believes Sigma Pi's greatest opportunity is reinforcing fraternity as a lifelong institution. Brotherhood should continue evolving long after graduation through:
Brad's priority is a fraternity experience that keeps growing after graduation.
Leadership Development
Mentorship should remain part of Sigma Pi's culture long after graduation.
Brad brings a leadership perspective shaped by coalition-building in Congress, statehouses, and corporate boardrooms, where durable progress requires trust, careful listening, and the ability to move people toward shared goals.
Across Life Stages
Brad believes that same spirit of mentorship should continue across life stages, with undergraduate brothers learning from older brothers and young alumni remaining connected as mentors.
Alumni Continuity
Chapter alumni associations, housing corporations, and advisory networks help ensure fraternity membership continues to mature over time.
The Golden Quest
Sigma Pi's Golden Quest ritual gives brothers a shared foundation. Brad believes its values should live beyond ceremony, shaping an organizational culture that bonds undergraduates and alumni, builds bridges across generations, and gives undergraduate brothers the advantage of a strong alumni network.
Stewardship Across Generations
Stewardship of Our Legacy
One of the clearest expressions of Brad's philosophy came through UCLA Upsilon Chapter's Centennial celebration.
Brad helped lead the chapter's 100th anniversary effort, which focused not simply on honoring the chapter's first century, but on helping articulate what responsibility to future brothers should look like entering its second century.
The Centennial brought together generations of brothers around a shared belief embodied in I Believe in Sigma Pi.
Brad's UCLA Upsilon Centennial work showed how honoring the past can create clearer responsibility for the next generation of brothers.
Legacy & Future
Turning Legacy Into Living Brotherhood.
Brad's work on the Sigma Pi Upsilon Chapter Centennial Founders' Day Celebration shows how a chapter's history can be packaged as more than nostalgia. Through video, event materials, and published storytelling, he helped turn the Centennial into a shared expression of legacy, responsibility, and brotherhood across generations.
Although it began with Upsilon's 100-year milestone, the work offers a model for Sigma Pi more broadly. Every chapter has stories that can strengthen connection, deepen alumni engagement, and help brothers see how their own chapter experience fits into the larger story of the Fraternity.
Brad's Upsilon Centennial work shows how chapter history can become a shared responsibility for the future of Sigma Pi.
About Brad Reichard
A candidacy rooted in stewardship.
Brad Reichard is a communications strategist who helps organizations and leaders make sense of complex issues, build trust, and move people toward shared goals. His experience spans branding, corporate communications, public affairs, consensus-building, and institutional strategy.
Brad opened FOCUS Communications LLC in 2002. His work in Washington, DC, Massachusetts, and California has reinforced the same disciplines he believes matter for Sigma Pi: clear communication, durable relationships, alignment, and the ability to navigate complexity with purpose.
Brad lives with his family between Washington, D.C. and Cape Cod, spends roughly one-third of each year in California, and serves on the Upsilon Chapter Advisory Board at the house where his Sigma Pi experience began. His leadership perspective has been shaped by creating the strategies to support coalition-building in Congress, statehouses, and corporate boardrooms, where durable progress requires trust, careful listening, and the ability to move people toward shared goals.
A UCLA alumnus, Brad was involved with Sigma Pi during his undergraduate years and has remained connected to the Fraternity through alumni and volunteer service. Between 2012 and 2014, he served as Chairman of the Communications Committee for Sigma Pi Fraternity, helping the Fraternity communicate its vision clearly to brothers, alumni, volunteers, and chapters.
Brad Reichard is a communications strategist who helps organizations and leaders make sense of complex issues, build trust, and move people toward shared goals. His experience spans branding, corporate communications, public affairs, consensus-building, and institutional strategy.
Brad lives with his family between Washington, D.C. and Cape Cod, spends roughly one-third of each year in California, and serves on the Upsilon Chapter Advisory Board at the house where his Sigma Pi experience began. His leadership perspective has been shaped by creating the strategies to support coalition-building in Congress, statehouses, and corporate boardrooms, where durable progress requires trust, careful listening, and the ability to move people toward shared goals.
A UCLA alumnus, Brad was involved with Sigma Pi during his undergraduate years and has remained connected to the Fraternity through alumni and volunteer service. Between 2012 and 2014, he served as Chairman of the Communications Committee for Sigma Pi Fraternity, helping the Fraternity communicate its vision clearly to brothers, alumni, volunteers, and chapters.
Brad has also served in board and trustee roles connected to advocacy, education, civic space, and community stewardship. That service reflects the heart of his candidacy: strong institutions endure when communication, continuity, and service are treated as long-term responsibilities.
Brad has also served in board and trustee roles connected to advocacy, education, civic space, and community stewardship. That service reflects the heart of his candidacy: strong institutions endure when communication, continuity, and service are treated as long-term responsibilities.
Connect with Brad Reichard on LinkedIn